Adidas SWAZZ Project (9/10/2020) 1.1 & 1.2 Orginised Plan Of Work

IDEA ONE

SWAZZ, Curve into the Future of Football.

10/9/20

 ADIDAS SWAZZ 1.0 is a revolutionary pair of football boots that give you, the user, the most durable, comfortable, worthwhile shoes with ultimate ball feel. The target audience is all ages but specifically targeted at 12-14 year olds. professionals will be using these boots on the pitch when playing football. The main design is a blue camouflage called "ARCTIC TIGER", but more designs such as "CRIMSON TIGER" and our limited edition price pool shoes "BLACKOUT" which will both be signed by our faces of the campaign, Kylian Mbappe and Alex Morgan.

The price tag for ARCTIC and CRIMSON will be 100 euros/90 pounds/115 dollars.

There will be no price for BLACKOUT as its not for sale and can only be won by putting your name, home address and email into the adidas website (it is a free prize pool, and there will be 10 winners.

The advert for this product will reach the desired audience via youtube, television, spotify adverts.

The adverts will look very slick and professional, contrasting colors like black and light blue for ARCTIC, black and light red for CRIMSON and black and neon orange for the BLACKOUT prize.

The music that will be used in the adverts will be Rhinestone Eyes by Gorillaz, this song was in fifa 11 so its sure to bring some nostalgia to people, making the connect with the adverts more, therefore making people want to buy them.

The adverts will also be dramatic, Kylian and Alex will both be going for free kicks in 2 different matches, they'll both take a deep breath and shoot, score and celebrate, the camera will proceed to pan down t their feet and sow one wearing the ARCTIC TIGER shoes and one wearing the CRIMSON TIGERS. The scene will change to the BLACKOUT prize pool shoes and give details on how to win them. 

22/10/20

I have finished my storyboard and finished my Arctic Tiger boots on photoshop.